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Telkom’s Mobile Subscriber Base Hits Record 23.2 Million, Fueled by Prepaid and Data Boom

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Telkom’s Mobile Subscriber Base Hits Record 23.2 Million, Fueled by Prepaid and Data Boom
25 September 2025 Vusumuzi Moyo

Record Subscriber Numbers and What They Mean for Telkom

Telkom, South Africa’s third‑largest mobile operator, posted a striking 13.4% increase in its mobile subscriber base for the financial year that ended on 31 March 2025. The company now serves 23.2 million customers – almost three million more than a year ago. This surge makes the past twelve months one of the strongest performance periods the firm has recorded recently.

The bulk of the growth came from prepaid users, who jumped 15.4%. Those numbers show the continuing appetite for affordable, no‑contract connectivity across the country, especially in regions where post‑paid plans remain out of reach for many households. Even more impressive was the rise in mobile data subscribers – they rose 19.5% to reach 15.2 million, which now makes up 65.7% of all Telkom mobile customers.

CEO Serame Taukobong called the mobile side "the star of the consumer business" and highlighted that the company kept its average revenue per user (ARPU) steady at R60 (just over $3). That stability, paired with a 10.2% lift in mobile service revenue, helped lift the whole group’s turnover by 3.3% year‑on‑year.

How Telkom Powered the Growth: Pricing, Data Focus, and Infrastructure

How Telkom Powered the Growth: Pricing, Data Focus, and Infrastructure

Telkom’s strategy revolves around making data cheap and plentiful. By tweaking pricing models, the firm attracted a wave of new users in non‑metro areas where demand for cost‑effective connectivity is strongest. Mobile data revenue reflected that approach, climbing 12.3% to R16.065 billion.

Infrastructure investments are also part of the story. Openserve – Telkom’s wholesale arm – is busy laying down new terrestrial and undersea cable routes in partnership with global players such as Google. Recent projects include a direct link between South Africa, Angola and Brazil, a move that promises faster international bandwidth and better service quality for end‑users.

The first‑quarter trading update for 2025 reinforced the upward trend. Mobile data subscribers surged by an even larger 27.5% to 17.2 million, now representing 72.1% of the total subscriber pool. Mobile service revenue kept growing too, up 7.8% for the quarter.

Recognition from the market adds a nice feather to Telkom’s cap. The firm was named the Best Mobile Provider in South Africa in the 2024 Ask Afrika Orange Index, a testament to its "Possible Begins Here" brand positioning and growing customer loyalty.

Financial health mirrors the operational gains. At the consumer level, EBITDA jumped 36.0% to R5.567 billion and the EBITDA margin rose by 4.5 percentage points to 20.0%. Group‑wide, EBITDA rose 25.1% to R11.8 billion, while free cash flow exploded by 555.2% to R2.8 billion.

  • Telkom mobile subscriber growth: 23.2 million (13.4% YoY)
  • Prepaid users: +15.4% year‑on‑year
  • Mobile data users: 15.2 million (19.5% increase)
  • Mobile data revenue: R16.065 billion (+12.3%)
  • Q1 2025 data users: 17.2 million (+27.5%)

All signs point to a telecom landscape where data is king, and Telkom is playing its cards well. With a solid subscriber base, steady ARPU, and a growing network of cables that link South Africa to the globe, the company appears set to keep its momentum well into the next fiscal year.

Vusumuzi Moyo
Vusumuzi Moyo

I am a journalist specializing in daily news coverage with a keen focus on developments across Africa. My work involves analyzing political, economic, and cultural trends to bring insightful stories to my readers. I strive to present news in a concise and accessible manner, aiming to inform and educate through my articles.

6 Comments

  • ankur Singh
    ankur Singh
    September 25, 2025 AT 21:06

    So Telkom finally decided to actually *do* something with their mobile arm???!!! The numbers look shiny, but are they just a circus trick???!!! Prepaid spikes are nothing but a desperate grab for cash from the bottom‑of‑the‑pyramid, and the data boom is just a cheap‑data‑dump that will collapse when consumers start paying attention to quality!!!
    Don't forget the ARPU is still a measly R60 – that's basically a joke in this market!!!

  • Aditya Kulshrestha
    Aditya Kulshrestha
    September 25, 2025 AT 21:08

    In fact, the subscriber count increased from 20.0 million to 23.2 million, representing a 13.4 % year‑on‑year growth, while prepaid users rose by 15.4 % and data users by 19.5 %. These figures are corroborated by Telkom’s Q1 2025 trading update, which indicates a 27.5 % rise in data subscribers to 17.2 million 😊.

  • Sumit Raj Patni
    Sumit Raj Patni
    September 25, 2025 AT 21:10

    Alright folks, buckle up because Telkom just dropped the mic on the SA mobile scene! 🚀 They've turned data into the new gold rush, slashing prices like a ninja and laying down cables faster than I can finish a pizza. If you thought the market was stale, think again – this is a full‑blown telecom renaissance, and everyone's invited to ride the wave.

  • Shalini Bharwaj
    Shalini Bharwaj
    September 25, 2025 AT 21:11

    Look, the numbers don’t lie – Telkom is finally getting serious, and anyone who said otherwise was wrong.

  • Chhaya Pal
    Chhaya Pal
    September 25, 2025 AT 21:13

    When I first saw the headline about Telkom’s subscriber surge, my mind immediately drifted to the broader implications for South Africa’s digital ecosystem; after all, a 13.4 % increase is not just a corporate triumph but a signal of shifting consumer behavior across the continent. The fact that prepaid users grew by over 15 % suggests that affordability remains a key driver, especially in rural and underserved regions where traditional post‑paid plans have long been out of reach. Simultaneously, the 19.5 % rise in mobile data users underscores a hunger for connectivity that transcends basic voice calls, reflecting the global trend toward data‑centric usage. By keeping the ARPU steady at R60, Telkom managed to balance volume with revenue, a delicate act that many operators stumble over when they chase cheap data at the expense of profitability. Their investment in Openserve’s undersea cables, linking South Africa to Angola and Brazil, not only improves latency but also positions the country as a potential hub for regional traffic exchange. Moreover, the acknowledgment from the Ask Afrika Orange Index adds an external validation that can boost brand loyalty among existing subscribers. Financially, the EBITDA jump of 36 % and the staggering 555 % increase in free cash flow provide a robust cushion for future network expansion and innovation. Looking ahead, the continued focus on low‑cost data packages could further erode the market share of legacy competitors, especially if Telkom leverages its new infrastructure to roll out 5G services. However, it will be crucial for the company to monitor network quality, as a surge in users without proportional upgrades could lead to congestion and customer dissatisfaction. In the context of the broader African telecom landscape, Telkom’s strategy serves as a case study of how pricing, infrastructure, and strategic partnerships can converge to drive growth. It also raises interesting questions about regulatory support for such rapid expansion, particularly concerning spectrum allocation and consumer protection. As we watch the next fiscal reports, I’ll be keen to see whether this momentum sustains or if the market corrects itself. Either way, the current trajectory paints an optimistic picture for both investors and end‑users who finally get reliable, affordable data. In short, Telkom’s record subscriber base is more than just a headline; it’s a catalyst for digital inclusion across South Africa and beyond. Stakeholders should also consider the environmental impact of new cable installations, ensuring sustainability remains a priority.

  • Naveen Joshi
    Naveen Joshi
    September 25, 2025 AT 21:15

    Great insight, thanks for sharing

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