Africa–Europe trade: what works and how to get started
Europe is still one of Africa’s biggest trading partners. That means big opportunities — but also real rules and roadblocks. If you want to sell to Europe or build a supply chain that reaches EU buyers, you need clear steps, not just hope.
This guide focuses on what matters: market openings, common hurdles, and fast actions you can take today to move products or services into European markets.
Top opportunities
Think beyond raw exports. Europe needs processed foods, textiles with traceable supply chains, critical minerals processed locally, renewable energy components, and digital services. Buyers in Europe pay more for products that meet quality, traceability, and sustainability checks. Also watch green goods — low-carbon products and services are in demand and often get easier market access.
How to export to Europe: a simple checklist
Start with these practical steps and treat them as a shortlist you can follow step-by-step.
1) Know your HS code and tariffs. Find the correct HS (Harmonized System) code for your product. That tells you tariff rates, quota rules, and paperwork.
2) Check trade agreements. Some African regions have Economic Partnership Agreements (EPAs) with the EU. The AfCFTA helps build local value chains that can make European exports easier. Use preferential rules of origin when you can.
3) Meet EU standards. Learn the key rules that apply to your product: CE marking, REACH for chemicals, and EU sanitary and phytosanitary (SPS) rules for food. Certification failures are a top reason shipments are rejected.
4) Sort logistics early. Choose the right port and route — Tangier, Mombasa, Durban and Rotterdam are major hubs. Decide Incoterms upfront (FOB, CIF) and plan for customs clearance and insurance.
5) Find a reliable partner. A local EU distributor or agent who knows market rules, labeling needs and buyer expectations saves time and money. Meet them at trade fairs or use verified trade platforms.
6) Price for all costs. Add certification costs, testing, shipping, duties, and returns into your price. Margins often vanish when you forget compliance costs.
7) Use finance and support. Look into African Development Bank, EU grants or the European Investment Bank for project finance. Export credit and trade insurance can reduce risk.
Common problems to watch for: delayed customs, unclear documentation, weak packaging, and failing quality tests. Fix these by standardizing your production, using proper crates and labels, and running pre-shipment tests.
Want a quick win? Start with one EU-country target, learn its rules, and pilot one product. That gives experience you can scale across Europe. Trade is about small consistent steps — better compliance, smarter logistics, and clearer pricing will open doors faster than optimistic promises.
Zenith Bank Makes a Bold Move with Paris Branch Opening Amid Celebrations
Zenith Bank inaugurated a new branch in Paris, setting the stage for expanded financial ties between Africa and Europe. Attended by prominent Nigerian figures and business leaders, this move highlights Nigeria's strategic role in Africa-Europe trade. This branch will serve as a conduit for investment and trade, with plans to further expand into Francophone Africa.